Case Study: Luxe Interiors
01.
Intro of case
Crafting a Distinctive Identity for Greater Visibility and Premium Client Acquisition
Luxe Interiors, a high-end interior design firm based in Saudi Arabia, had the talent and services to rival industry leaders but their brand identity told a different story. Their logo was outdated, the website lacked finesse, and there was no consistency in their messaging across platforms. This disconnect made it difficult to appeal to high-net-worth individuals looking for exclusivity and elegance. With our luxury branding services in Saudi Arabia, we helped Luxe Interiors build a compelling and visually captivating brand that now resonates with elite clientele.
We developed a complete visual identity system, featuring a refined logo, elegant typography, a muted, luxurious color palette, and minimalist design cues that aligned with the brand’s upscale image. The website was redesigned using UX principles tailored for premium buyers, ensuring a seamless, immersive digital experience. We also crafted a detailed brand messaging guide, including tone of voice, value propositions, and storytelling elements to ensure brand consistency across all digital and offline touchpoints.
02.
Work challenges
Our branding experts began with an in-depth discovery phase, identifying Luxe Interiors’ core values, positioning goals, and ideal customer personas.
03.
Main result
With a new brand identity and a reimagined digital presence, Luxe Interiors experienced a high boost in brand recall among its target audience. Website traffic increased significantly and most importantly, the number of inquiries from high-net-worth clients doubled within three months. The cohesive branding elevated their reputation and positioned Luxe Interiors as one of the leading luxury interior design firms in Saudi Arabia, enabling them to attract larger, more prestigious project. Their premium branding now not only captures attention but also builds long-term client loyalty and market authority.